Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

COMING UP NEXT

SWAPPING SUSTAINABILITY FOR AI • Scope3 is now Apostra, solidifying the shift away from its original mandate.

A New Way Forward • Under pressure from AI and shrinking client budgets, agencies seek a sustainable business model.

Tightening Their Belts • As employers pull back on GLP-1 coverage, drugmakers need a new playbook.

LOUISA WEE • How Strava’s CMO is winning over walkers without losing hardcore runners.

Marketing Goes Hollywood • But commercials are not entertainment, so strategize accordingly.

HOLLYWOOD’S KING of CULTURE • Macro CEO Charles D. King’s vision for a billion-dollar production house for BIPOC talent and stories.

LETTER from the FOUNDER

“IF YOU CAN DREAM IT, YOU CAN DO IT” HAS NEVER BEEN MORE TRUE.

THE FANDOM PLAYBOOK • Brands are rethinking the skills they need to talk to the customers who already love them.

The Art of Staying Curious • Meerkat CCO Dustin Black’s colorful fish and birds carry a message about creativity.

ADWEEK NEWSLETTERS • The industry news you need to keep up with competitors, drive business forward, spark new ideas and seize every opportunity.